All In for an inclusive world

The fact that connectivity and technology have significant effects on social progress is a great opportunity for TeliaSonera. To leverage our core competencies and business to create shared value – combining social good with business benefits – we have created the All In strategy.

The power of digitalization

The development and use of information and communications technology (ICT) has many positive effects on society. According to studies1 ICT development positively correlates to a country’s social progress, and there is evidence2 that mobile and fixed network coverage directly and positively affects GDP growth.

Digitalization is a global megatrend that provides many benefits to both societies and the environment. However, it is uneven in its progress which creates digital divides. These, in turn, create social divides. Through increased connectivity, more people can explore, invent and share knowledge to the benefit of global development.

Digitalization boosts social progress

1 ICT Development Index and Social Progress Index correlation, Ze’ev Likwornik, 2013

2 Value of connectivity report, Deloitte, 2014

All In part of business strategy

Based on our ability to positively impact society and the potential business opportunities involved, we have created the All In strategy. It has four strategic objectives:

  • Connecting the unconnected
  • Education for all
  • A healthy and safe society
  • Digital entrepreneurship and innovation

All In integrates social value creation into our business strategy. By driving innovation around social and environmental challenges, we create value for customers, society and our shareholders in the process. This means developing and offering products and services as well as launching initiatives and partnerships that reduce the barriers for the unconnected to be included in the digital society, and supporting those already connected to benefit even more from digital opportunities. All In enhances our business through new business opportunities, higher stakeholder satisfaction, increased employee engagement, improved possibilities to attract and retain talent and a stronger brand.

All In is part of the annual business planning and local companies include it in their business strategies. Activities are evaluated and shared internally and with peers to find synergies and to encourage joint activities.

Supporting the Global Goals

Our core business in general, and All In in particular, directly or indirectly contribute to the realization of the UN Sustainable Development Goals (SDGs). Two All In strategic objectives – A healthy and safe society and Education for all – directly drive towards SDG3: Good health and well-being and SDG4: Quality education.


Connect the unconnected, both people and things to unlock the value of connectivity

Digital Life project empowers Kazakhs through digital literacy

In Kazakhstan, mobile penetration exceeds 170 percent but smartphone penetration is only 40 percent. With the ambition to increase smartphone use, Kcell started a series of seminars called Digital Life to improve the mobile know-how of Kazakhstan citizens and inspire the general public to get the most out of their smartphones.

Seminars are offered in Kazakh and Russian for people with various mobile skill levels. There are seminars with themes like “Mobile Applications for Business,” “Mobile Safety,” “Mobile State” and ”Mobile Health” to choose from. In the ”Mobile State” seminar, for example, participants learn how to use the more than 50 electronic government services available in Kazakhstan.

More than 1,800 people attended 160 free seminars held in 16 cities in 2015, and the goal is for 3,400 to attend classes by the end of 2016.


Education for all

SmartLabs support ICT education and economic development in Estonia

Labor shortage in the ICT sector is one of the biggest hindrances to growth in the Estonian economy and in local telecom operators. Skilled labor is scarce, and the number of ICT students is only growing slowly. Research shows that many students view science-related subjects as difficult and boring. Based on this insight, Telia in Estonia started encouraging children to explore information and communications technology through ”SmartLabs” and after-school technology clubs. The SmartLabs aim to improve ICT and IT skills among young people and foster an interest in technology.

“Eventually, we expect that more students will choose to study ICT and in the long run, the needs of society and the company will be supported,” says Dan Strömberg, CEO of Telia in Estonia.



Support a healthy and safe society through connected technology

Reliable and affordable e-health solutions to Sweden’s aging population

People in Sweden are living longer and want to stay in control of their own lives. Better digital care solutions allow more people to safely live at home, even when their health begins to fail. As part of its efforts to overcome the challenges and increasing costs faced by the health and elderly care services, Telia has launched the Telia Healthcare platform. Telia Healthcare develops digital care services for increased user, patient and next-of-kin convenience and safety while freeing up resources for the authorities. Simply put, it connects the individual and the care provider through a communications solution that enables better care and a healthier life.

“Our vision is to improve access to care services and quality of life with the help of the right technology. This makes it possible to provide more service at a given resource level, which benefits both individuals and municipalities,” says Niklas Sundler, Head of Telia Healthcare.


Digital entrepreneurship and innovation

GeoLab creates the future of innovation and digital infrastructure

GeoLab from Geocell in Georgia is a place where young talents and entrepreneurs develop their skills and commercialize their ideas through digital entrepreneurship and innovation. Before joining GeoLab, the selected students will attend a three-month course at the Georgian-American University, where they will acquire all the necessary technical skills and knowledge to be prepared to work on projects in the Lab. They will then have an opportunity to create business oriented services, products and prototypes and implement their ideas and thoughts in practice in the GeoLab. Students have tutors from the business sector to ensure that their work is business oriented and can be commercialized.

“We are living in a digital era, where apps are our future. There are already a number of successful start-ups producing applications in Georgia. We believe that GeoLab will give a push to new talent development and create more start-ups in this field, eventually leading to the creation of new jobs and workplaces,” said Pawel Smalinski, CEO at Geocell, at the opening ceremony.

»The world’s political leaders have signed up to achieve three extraordinary things in the next 15 years: To end extreme poverty. Fight inequality and injustice. Fix climate change. Without a doubt, these are challenging tasks that cannot be resolved by a few stakeholders alone. I am convinced that part of the solution to many significant challenges we face today, can be found within digital technology and telecommunications.« 

Johan Dennelind, CEO TeliaSonera 


Read more at:

© TeliaSonera 2015
In the event of any differences between this online version of the Annual and sustainability report and the printed version, the printed version shall prevail.