Stakeholder engagement

See Our Company, section “Trends and stakeholders” and Corporate Governance, section “Statement of materiality and significant audiences.” We select and engage with stakeholders from key stakeholder groups in a way that we believe provides critical information to guide our strategy and how we operate in society. We engage in both quantitative and qualitate stakeholder engagement. Stakeholders are generally selected for engagement either because we believe that they represent the opinions of a stakeholder group as a whole (e.g. respondents of consumer surveys), or because we consider them influential or critical in order to better understand our impact (e.g. industry associations).