Digital impact - our
approach to


Digitalization is fundamentally changing most facets of life and is a key factor in positive societal development and sustainable economic growth. At the same time, there are risks and legitimate concerns related to the negative impacts of digitalization.

We acknowledge our responsibility towards our stakeholders to both understand and manage these impacts. This responsibility extends throughout the value chain. We strive to be fully transparent and accountable, highlighting our successes but also when we are not meeting expectations.

Our sustainability approach Digital impact is aligned with the United Nations Sustainable Development Goals (SDGs) with the purpose of making sure business strategy and activities such as innovation contribute to the SDGs.

With Digital impact we aim to:

  • Understand and actively communicate our environmental and social impact
  • Execute on the opportunities to create positive impact and reduce negative impact
  • Enable our customers to act on their impact
  • Engage employees by providing opportunities to contribute

Digital impact is founded on two elements

Shared value creation is integrated in the business strategy by addressing societal and environmental challenges while creating business value. Throughout this report are cases where the social and environmental value and the contribution to the Sustainable Development Goals are highlighted.

Responsible business focuses on minimizing the negative impact and acting responsibly. Read more about our work with the respective focus areas in Directors' Report, section “Responsible business.”




Shared value creation

  • Environmental action
  • Innovation and growth
  • Quality of life

Responsible business

  • Freedom of expression and surveillance privacy
  • Anti-bribery and corruption
  • Customer privacy
  • Children’s rights
  • Responsible sourcing
  • Environmental responsibility
  • Occupational health and safety

Employee engagement

Governance, risk, ethics and compliance


Three critical success factors

Board and management commitment to creating long-term sustainable value for all stakeholder groups and active engagement in steering our sustainability work. See Corporate Governance Statement, section “Statement of materiality.”

Employee engagement by enabling all employees to engage in how they can contribute to positive digital impact. Our main work in 2017 has been the creation of our volunteering program, Younite. Read more about Younite in Directors' Report, section “People."

Governance, risk, ethics and compliance is the foundation for ensuring responsible business practices. The work is based on clear expectations and requirements and robust processes. Read more in Corporate Governance Statement, section “Group-wide governance framework.” We are committed to a number of international principles and charters. Read more in “Statement of materiality.”