All in - shared value creation

To leverage our core competencies and business to create shared value – combining social good with business benefits – we have created All in.

The development and use of information and communications technology (ICT) has many positive effects on societal development. According to studies1 ICT development positively correlates to a country’s social progress, and there is evidence2 that mobile and fixed network coverage directly and positively affects GDP growth. Digitalization can have a fundamental impact on progress on the UN Sustainable Development Goals (SDGs) by improving quality of life, fostering equitable growth and protecting the environment3.

All in is our approach to integrating shared value creation in business strategy in core markets. It focuses on the biggest opportunities for positive societal impact and providing solutions to reach the UN SDGs, and potential new business. It focuses on four areas:

  • Connecting the unconnected
  • Education for all
  • A healthy and safe society
  • Digital innovation and entrepreneurship

During the year, local companies in regions Sweden and Europe further integrated All in in their business planning processes and carried out activities to support its objectives. We also released the “Accelerating Sustainable Growth” report, to use as a tool to create awareness of the opportunities of digitalization in our core markets.

1) ICT Development Index och Social Progress Index correlation, Zeév Likwornik, 2013
2) Value of connectivity report, Deloitte, 2014
3) #SystemTransformation report, GeSI, 2016 

"Accelerating Sustainable Growth" report

In this report by Deloitte UK, commissioned by Telia Company and released in September, Deloitte has taken a closer look at how the services made possible by digitalization can accelerate more sustainable growth in the Nordics and Baltics.

The Nordic countries have historically performed well but are currently facing a number of socio-economic challenges. These include low economic and productivity growth, high unemployment especially among young people, and the rising cost of healthcare for a growing and aging population. The Baltic countries face similar economic challenges as the Nordic countries and lag behind other EU countries’ income and productivity.

According to the report, increasing the scope and scale of digitalization in the Nordics and Baltics could add up to EUR 100 billion to their economies in 2021, while also contributing to all UN dimensions of sustainable development.


The report highlights three critical areas:

1. Boosting sustainable growth

Enhanced use of digital solutions among governments, businesses and consumers could increase productivity by 3.5 percent on average across the Nordics and Baltics while creating up to 470,000 additional jobs.



2. Protecting the environment

Increased digitalization of the Nordic and Baltic economies could reduce greenhouse gas emissions by up to 20 percent. This is equal to taking nearly nine million cars off the road for a year.



3. improving people’s lives

Up to 23,000 premature deaths could be avoided through e-healthcare while connected smart transportation could save up to 1,000 lives annually on our roads in 2021.



Overcoming the barriers

While digitalization may unlock new more sustainable economic growth, a number of significant barriers still need to be overcome to realize the opportunities of digital services. These include development of the regulatory environment for complex issues such as privacy, data security, taxation of shared assets and liability for machine actions.

Download the full report at If you have any questions or for more information, contact sustainability-group (at)


Actions needed to increase digitalization and uptake in the Nordics and Baltics

Policy barriers

1. Developing the regulatory environment to facilitate increased digitalization
2. Increasing awareness among stakeholders about ICT's potential in accelerating more sustainable growth
3. Creating effective investment and financing incentives

Supply barriers

1. Furthering cross-industry collaborations
2. Increasing available capital for financing of digital solutions to sustainable growth challenges
3. Achieving integrated standards across technologie

Demand barriers

1. Improving ICT literacy and digital skills
2. Addressing the affordability of necessary devices, sensors and software
3. Ensuring more local content in digital applications 4. Increasing awareness among businesses and consumers about ICT's potential in accelerating more sustainable growth

Sources: Telia Company, GeSI #SystemTransformation



Reducing the cost of doing business with cloud computing

Telia App Market has gathered a number of business applications to provide any organization with Software-as-a-Service (SaaS) through cloud computing to make it more efficient. Cloud computing refers to access of digital services and applications virtually, including data storage. The capacities and servfices used can be adjusted on-demand by the user/organization.

Remote access to IT infrastructure hardware (IaaS), software platforms (PaaS) and applications (SaaS) in the cloud, can enable new business models, increase business agility and reduce costs. Cloud services normally also include pooling IT resources with others and thus saves energy and materials consumption, which can reduce negative environmental impact. These benefits may be realized by both private sector businesses and public sector organizations.

According to the "Accelerating sustainable growth" report, cloud services such as IaaS and SaaS, could help create up to 23,000 new small and medium sized enterprises by 2021 in the Nordics and Baltics, mainly through reducing upfront IT capital expenditure required of entrepreneurs to operate their businesses.

The use of PaaS could also allow easier access to markets through e-commerce, which in turn could spur more economic growth in the region.

Telia App Market addresses targets in the UN Sustainable Development Goals 8, 9, 12 and 13.




Smart irrigation addresses the need for increased resource efficiency in farming

Telia in Norway has launched a Smart Farming service based on NB-IoT (Narrow-Band Internet of Things). The service provides farmers with an intelligent system for monitoring irrigation systems.

The "smart irrigation" service has been developed in collaboration with the Norwegian company 7Sense. The result is a system for monitoring of irrigation systems used in agriculture, making the systems better and more precise. The water sprinkler has a sensor that registers the position using GPS, alerts in case of falling pressure and provides the operating status of the irrigation system using various sensors. The sensor unit is connected to the mobile network with a NB-IoT module and sends data at regular intervals. Using ICT technology such as IoT devices, helps farmers to accurately assess how much irrigation and fertilizer is needed, saving emissions and water consumption.

The factors driving the smart irrigation market are increasing demands within food production, resource efficiency to reduce costs, and increasing concerns over water conservation. According to market research by Irrigation Controller, the global smart irrigation market is expected to reach USD 1,500 million by 2022, at a CAGR of 17.2% between 2016 and 2022.

Smart irrigation addresses targets in the United Nations Sustainable Development Goals 6 and 12.




Digitalization can have a fundamental impact on progress on the UN Sustainable Development Goals by improving quality of life, fostering equitable growth and protecting the environment.«

Source: Accelerating sustainable growth